Every 10 seconds a person dies from alcohol-related causes. This week, Tabor Group are recognising the 9th Annual Awareness Week on Alcohol Related Harm (AWARH) which is from the 15th to 19th of November. AWARH was initiated in 2013 by a group of like-minded organisations following three roundtable meetings on an integrated approach to alcohol-related harm. During those meetings, the organisations agreed that an EU-level awareness raising campaign should be established to provide information on the detrimental effects associated with alcohol consumption. Many policymakers and healthcare organisations have since joined in to highlight the negative effects of alcohol and call for greater policy action to address the problems it can cause. This year’s theme is ‘A Safer Europe’ which we will be focusing on in this blog. The SAFER initiative was launched 3 years ago with the aim to help reduce and prevent alcohol-related harm, including deaths. AWARH this year is collaborating with the World Health Organisation’s European Region, to give the SAFER initiative a platform and help showcase it.
WHAT DOES SAFER STAND FOR?
‘SAFER’ is used as an acronym, standing for five of the most cost-efficient interventions that can be made to reduce alcohol-related harm. In this blog, we are going to take a closer look at each of these interventions:‘S’ - STRENGTHEN RESTRICTIONS ON ALCOHOL AVAILABILITY
The first cost-efficient intervention in the SAFER initiative is to both authorise and enforce restrictions on the availability of alcohol to the public and selling of alcohol through the introduction of laws, policies, and programmes. This can be an important way to reduce the harmful use of alcohol among the public. It can help prevent young people and other vulnerable or high-risk groups from gaining access to alcohol easily.‘A’ - ADVANCE AND ENFORCE DRINK DRIVING COUNTERMEASURES
Everyone is very much aware of the risks and consequences of driving under the influence of alcohol and that it significantly increases the chances of being involved in an accident putting themselves at risk and others. This intervention proposes to authorise and enforce strong drink-driving laws and encourages drink driving checkpoints and random breath testing to help turn the ride and reduce the harmful effects of drink driving.‘F’ - FACILITATE ACCESS TO SCREENING, BRIEF INTERVENTIONS, AND TREATMENT
In order to help individuals limit, reduce or stop their alcohol intake completely to improve health or reduce the harmful effects, health professionals play a key role. The necessary interventions need to be readily available and provided by professional health services in order to help those struggling as a result of alcohol as well as their families.‘E’ - ENFORCE BANS OR COMPREHENSIVE RESTRICTIONS ON ALCOHOL ADVERTISING, SPONSORSHIP, AND PROMOTION
The next cost-effective and impactful intervention is by authorising and enforcing bans or substantial restrictions on the advertising, sponsorship, and promotion of alcohol brands and products. Reducing the exposure of alcohol, particularly on social media and the digital world will help protect children and young people from the pressures to begin drinking alcohol as well as many other public health benefits.‘R’ - RAISE PRICES ON ALCOHOL THROUGH EXCISE TAXES AND PRICING POLICIES
The final cost-effective intervention to control and reduce the harmful effect of alcohol is by introducing alcohol taxes and pricing policies. This intervention has been proven to be an effective alcohol control measure for the general public and also provides governments with revenue to both help those struggling due to alcohol related harm as well as the economic costs associated with harmful use of alcohol.AWARH 2021 FOCUS
During AWARH 2021 the focus will be on two specific SAFER interventions:- Enforce Bans or Comprehensive Restrictions on Alcohol Advertising, Sponsorship, and Promotion
- Raise Prices on Alcohol through Excise Taxes and Pricing Policies
